Culinary Concept & Experience Creation

Who I work with:

I work with food brands, cultural and creative brands, and studios/agencies looking to use food as a creative and experiential element. This includes projects where food supports a brand’s identity, story, or visual language - across events, launches, and curated settings.

Food as a conceptual medium

I approach food as a language. Drawing from professional culinary training (including Michelin-starred kitchens) and experience cooking across diverse regions and traditions, I work intuitively with ingredients, seasonality, and context to translate ideas, themes, research, or artistic concepts into edible forms.

My work is informed by long-term engagement with flavour pairing, neurogastronomy, and the visual perception of food - including how colour, texture, composition, and materiality shape meaning and memory.

Experience formats & Brand collaborations

I design and execute concept-driven food formats for events, photoshoots, retreats, and branded gatherings. These range from intimate, reflective settings to narrative-led meals for larger groups, structured to create a sense of belonging and coherence.

This approach is well suited to brand activations, launches, and creative collaborations where food functions as an experiential and visual extension of a brand’s identity. I work independently or alongside creative agencies and production partners, and operate within professional food safety standards (HACCP) for public-facing settings.

Culinary concept development for brand or creative contextsFood experiences for events, launches, and collaborations
Recipe development for campaigns or storytelling
Food styling and visual content creation
Translating artistic, cultural, or research-based ideas into edible formats

How I support projects:

Practice reference: Sharing Table

Elements of this approach can be seen through Sharing Table, my long-running conceptual dinner series where philosophical and psychological themes are translated into food. While community-led, it reflects my broader practice of using food to carry ideas and structure experience.

You can explore past events here.

Want to work with me?
Send me an e-mail or go over to contact.